Arena Group supported the PGA in creating incredible spectator experiences by delivering temporary structures with stunning interior design, grandstand seating with great views and event structures for the PGA BMW Championship at golf’s prestigious Wentworth Club, May 21st – 24th, 2015.
Grahame Muir, CEO of Arena Group UK and Europe comments: “This year the PGA BMW Championships introduced innovations centred around giving players and visitors a memorable experience through creating the highest standard of facilities. We enjoy an ongoing relationship with the team at the PGA, sharing their vision to create temporary facilities of the highest standard.
“We also contributed to the PGA European Tour Green Drive alongside Green Element to achieve the highest levels of sustainability ever at this event.”
Within the 7,000 sqm of event structures was a bespoke 2,600 sq metre BMW Drivers’ Lounge, produced for the first time by Arena as part of a new four year contract with TRO agency. Exclusively available for BMW drivers the two storey facility featured a slate walled garden and a glass fronted atrium, with interior design and finish befitting the ‘exclusive’ ambience TRO specify in line with BMW’s brand aspirations.
Additional structures included the newly appointed prestigious double decker hospitality structure, linked by a bespoke bridge to the clearview™ grandstand wrapped around the 18th green, a Moet & Chandon Bar & Brasserie and a selection of exhibition structures and officials offices within the public village, including a giant scoreboard. Elsewhere the Welcome Pavilion, double decker Players Lounge, Media Centre and Sky Lounge on the 14th hole were notable features among the multiple facilities installed around the course under the project management of Arena Structures’ Mark Shelley.
All of the course grandstands were Arena Seating’s clearview™ system, offering comfort and unparalleled views of the course, with Dave Withey, Arena UK & Europe sales and marketing director, managing their design and installation, he states: “The tiered seating around the 18th green was capacity grandstand installed at the BMW Championships, with 2,222 clearview™ seats and 228 clearview™ padded seats for VIP’s. We were attentive to the level of finish with carpeting and branded step risers, which along with the BMW themed wrap created a stunning vista surrounding the 18th green.
“Elsewhere on the course we installed tiered clearview™ systems on the first tee (288 capacity), along with the 14th green / 15th tee and 7th green (both 171 capacity).”
Spaceworks Furniture Hire also invested in new ranges to complement the unique interior designs on the 18th hole hospitality. Sales and marketing director Kelly Baker says: “We introduced several new ranges to assist the client achieving the interior finish they desired. Our new grey Atlanta modular sofa’s allowed us to be flexible with the configuration, along with a new range of blue and white Limes chairs, and the Web chair and stools. We bespoke made our Aurora stools in a bespoke ‘BMW blue’ seat and manufactured some tables with BMW coloured blue tops.”