image courtesy of Andrew Timms
Brit Awards 2014 VIP guests dined with Well Dressed Tables accoutrements, on Spaceworks’ furniture, enjoying pre-show hospitality and the after show party in an Arena Structures’ temporary venue within London’s O2 Arena, Feb 19th .
David Bowie, Arctic Monkeys and Beyoncé may have grabbed the headlines, but behind the scenes Arena Group was one of the team of suppliers contributing to a production worthy of its own awards.
Sister companies Well Dressed Tables and Spaceworks David Nicholas project managed the delivery of over 40,000 items of furniture and catering equipment ranging from the Champagne flutes and wine glasses to the white waiters gloves and water jugs for the more sober audience members. The main O2 Arena was transformed into a luxurious dining area for 1,500 VIP guests, with a further 980 VIP’s enjoying their pre-show meal in the temporary party venue. When these guests joined the show, David and his team cleared the room, resetting it for the ‘Alice in Wonderland’ themed after party. True to pop star party form, electronic dance stars Rudimental tested the Spaceworks tables’ strength to the max – with an impromptu celebratory tabletop dance. David, having completed his 8th Brit Awards, comments:
“Timings were planned very precisely, then on the day we collaborated with the O2 and Payne & Gunter teams seamlessly to deliver a spectacular event.”
Arena Structures has installed the temporary party venue within the O2 Arena since the Brits tenancy began there four years ago, augmenting the O2’s facilities to accommodate this gargantuan production. Project manager Dan Bluff’s experience underpinned the efficient delivery of the 40m x 60m TFS party venue for pre and after-show hospitality, along with a 20m x 25m media centre to host the large contingent of international journalists covering the Brits.