Arena Group supplied Cheltenham Festival’s largest triple decker hospitality structure, marking the first project of its new four year contract with the Jockey Club Racecourses.
Arena Group designed and installed a premier 9,225 m² hospitality venue with a 170m triple deck suite spanning the length of the home straight. Corporate clients enjoyed the vibrant atmosphere across the four day festival, the first major event in this year’s UK equestrian calendar. An aesthetically pleasing glass-fronted facade with 2m glass panelled verandas positioned VIPs and their guests exhilaratingly close to the action, with great views along the final furlong to the finish line.
Arena Structures’ senior project manager David Moynes introduced a number of innovations with the use of two adjoining Arcus triple deck structures creating the 20m x 105m and 15m x 65m facility. These included three large restaurants, bespoke private suites, in-house kitchens, Tote betting stations, ablutions and reception areas. Free wi-fi coverage was provided through-out, with high quality carpets or hardboard decking and bespoke ceiling linings completing the top to bottom design-led finish.
The brand new Arena Fit System*, partitioned the vast spaces into specified areas within the triple decker, enhancing the feel of a permanent high quality structure with walls incorporating built in screens, air-conditioning, lighting and fixtures.
Sister companies Well Dressed Tables and Spaceworks completed the pristine interior. David Nicholas project managed the full interior fit out with extensive furniture to create a unique and elegant dining experience within each of the restaurants.
Four days of racing culminated with the horse Lord Windermere winning a thrilling Gold Cup, edging ‘On His Own’ in an exciting photo finish.
Grahame Muir, CEO of Arena Group UK and Europe said:
“We’re proud to create the most ambitious hospitality offering in Cheltenham’s history, on what was our first major outdoor event of 2014. This facility is an important element of the organisers offering to racing fans and is woven into the tradition and economy of the festival.
“We recognise our responsibility to improve the facilities Cheltenham Festival offers year on year, so have incorporated the latest in structures technology with interior design trends. The increased hospitality sales at this year’s festival reflects the trust business’s place in the experience we continue to offer, and as the first event in the season hopefully is an indication that we will witness an economic upturn in the sector as the season progresses.
“Despite one of worst winters on record the team worked tirelessly through terrible weather to deliver the project on time, safely.”